If you want to better understand the impact of your Getro account—or communicate that impact to stakeholders such as internal teams, listed companies, or jobseekers—this guide is for you.
You’ll learn:
Which Getro metrics to track and what they mean.
How to translate those metrics into value for different audiences.
Extra external metrics you can track for deeper insights.
By following these steps, you’ll see the true value your job board and business introductions bring to your network—and identify ways to drive even more. ✨
Getro’s Tracked Metrics
We recommend keeping an eye on these primary metrics when calculating ROI.
Metric | What it Means | Why It’s Important | Where to Find It | Value Estimate |
|---|---|---|---|---|
Page Visits | Number of times your job board was accessed over a given period. | Shows traffic and frequency of visits. | 1. Home page in Admin Portal (filter by date). 2. Analytics tab for daily/weekly/monthly trends and graphs. | $3.33 each |
Likely Applied | Count of job seekers who viewed a job description on Getro and clicked “Apply.” | Indicates how much traffic your board sends to company career pages. | Home page in Admin Portal → select date range → download data (includes job, company, and click counts). | $40 each Formula: Applicants × $40 (= $4,700 / 118) |
Hires / Team-Assisted Hires (GetroConnect only) | Hires: Auto-tracked hires from your network to listed companies. Team-Assisted Hires: Hires resulting from introductions you made. | Demonstrates the relevance of your network and the value of team-facilitated intros. | Hires tab in Admin Portal → totals + details (names, companies, roles, dates, connections). | $4,700 each (Team Assisted) |
? Reference: Job Board ROI Calculator
How to Communicate Value to Stakeholders
Metrics alone don’t tell the whole story. Here’s how to translate them into meaningful impact.
1. Total Value Generated
Best for:
Internal ROI discussions.
Sharing potential future value with sponsors.
Result:
An ROI multiplier—showing how many times Getro pays for itself.
How to Calculate:
Pipeline Value:
Team Assisted Hires × $4,700 = X
Likely Applied × $40 = Y
Page Visits × $3.33 = Z
Total Value: X + Y + Z
ROI Multiplier: Total Value ÷ Annual Getro Spend
2. Value by Company
Best for:
Showing impact to individual companies (great for retention or sponsor updates).
Result:
A per-company breakdown of traffic and value generated.
How to Calculate:
Download Likely Applied data (Home page → date range → download).
Clean in Google Sheets: remove ID column, add filters, sort by clicks.
Create a Pivot Table:
Rows → Company Name
Values → Clicks (#)
Multiply each company’s clicks by $40 to get pipeline value.
? Watch: Pull Likely Applied Metrics by Company
Additional Metrics to Track
To get a full ROI picture, consider tracking these external metrics too:
Traffic Sources
Add a Google Analytics tag to your job board (email us the snippet to install).
See where traffic comes from and which channels work best.
Social Traction
Promote your job board (especially on LinkedIn).
Use LinkedIn metrics (impressions, clicks) to measure engagement.
? See our promotion tips video and how-to guide.
Newsletter Clicks
Track open rates and clicks for job board mentions in your newsletters.
Use unique links to pre-filter job board views (e.g., “Remote Software Engineering Jobs Across Our Portfolio”).
Summary
By combining Getro’s internal metrics with external data points, you can:
Quantify your job board’s total value.
Demonstrate ROI to different audiences.
Adjust engagement strategies for maximum impact.
Need help pulling these numbers? Contact us at help@getro.com.