Understanding Contact Lists vs. Company Lists in GetroConnect

In GetroConnect, there are two main types of lists you can create: Contact Lists and Company Lists. Each serves a different purpose and can help you and your network connect more effectively.



1. Contact Lists


A Contact List is built around specific people in your network. These are best when you want to share a set of targeted contacts with others, often for hiring or advisory purposes.


How to Create a Contact List:

  • Go to the Contacts page or use the Lists section.

  • Apply filters (manual or AI-powered) to find the right people. For example:

    • Search for “Sales Leaders” to pull matching job titles.

    • Add other filters (location, industry, seniority, etc.).

  • Name your list and choose whether to turn AI Matches on or off.

  • Enable Auto Update so new contacts meeting the criteria are added automatically (see our Auto-Updating Lists article for details).


Example Use Case:

You create a list of sales leaders in your network, share it with portfolio companies hiring for sales roles, and they can request introductions to anyone on that list.


2. Company Lists


A Company List is built around organizations you want to target. These are most useful for business development, partnership outreach, or investment follow-up.


How to Create a Company List:

  • Start with a list of company names (and ideally websites).

  • Add them to a new Company List in GetroConnect.

  • GetroConnect will show you:

    • Who in your network is connected to people at those companies.

    • The contact’s role and seniority.


Example Use Case:

A portfolio company provides you with 50 target accounts they want to sell into. You add these companies to a Company List, and GetroConnect shows who in your network can make introductions.


Key Differences at a Glance

Feature

Contact List

Company List

Primary Focus

Specific people

Specific organizations

Best For

Recruiting, finding advisors

Biz dev, sales targeting, follow-on investment

How It’s Built

Filters for people (roles, skills, location, etc.)

Company names + websites

Intro Flow

Share directly with those who need intros to specific people

Share with team/advisors to see who knows people at target companies


Tip to Remember:

  • Contact Lists → Share people directly (e.g., “Here’s a list of marketing leaders you can reach out to”).

  • Company Lists → Share companies and discover who in your network knows someone there.


If you have questions or need help setting up your lists, contact us at help@getro.com.


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